Amplify World Uses Open Format to Create Meaningful Artist-fan Communities

Announcing our new and very exciting partnership with Amplify World.

We are thrilled to share that we’ve partnered with Amplify World, an artist-first music platform who are helping 94,000+ artists connect with their fans.

Amplify have chosen Open Format to power them as they build the first version of their brand new fan engagement platform.

Amplify have shared a bit more about the partnership below…

AmplifyWorld Partners with Open Format to Successfully Reward Fans and Create Meaningful Artist-fan Communities

Here at AmplifyWorld, we always strive to find partners who match our vision for an artist-first and forward-thinking music industry. As we move on to the next step of our roadmap – fully building our token economy and community – we’re partnering with Open Format.

About Open Format

Open Format describes itself as “an open-source protocol and toolkit for builders and innovators.” It’s redefining digital economies by empowering creators, communities, and businesses to build, monetise, and optimise their own ecosystems. Through decentralised technology and on-chain game mechanics, this innovation enables meaningful value exchanges that turn connections into thriving economies.

The flagship product, Rewards by Open Format, offers plug-and-play solutions for creating on-chain rewards and incentivisation systems, making it easier than ever to engage, retain, and reward communities.

“We’re proud to see our technology being used to redefine the connection between artists and fans. We love working with companies like AmplifyWorld who are actively working to solve the problems with the current way value is exchanged on the internet,” asserts Sarah Weller, the CEO of Open Format.

From our end, we’ll be using Open Format’s cutting-edge technological solutions to create our MVP (Minimum Viable Product), to create gamified artist-fan missions and engagement opportunities, powered by our $AMPS tokens.

So what will our MVP include?

One of the benefits of leveraging on-chain technology is that fans and artists retain ownership of their data across systems, while artists maintain full control over their audience. This lays the groundwork for exciting possibilities, including the potential for artists to manage their own token economies, fostering a more dynamic and collaborative ecosystem without relying on third-party platforms, such as social media, and their data to track fan engagement.

We’re also introducing Profile NFTs for Artists, which promise to be a breakthrough innovation that enhances fan-artist relationships. This means that whenever a fan follows an artist, a token is minted from the artist’s Profile NFT, creating a verifiable, on-chain record of their connection.

Additionally, our integration with the Open Format subgraph allows us to track mission completions in real time, generating leaderboards and actionable analytics. By implementing this system, we’re not only celebrating fan contributions but also empowering artists with valuable insights, opening doors to custom integrations and deeper audience engagement strategies.

Finally, through its blockchain-based foundation, our platform ensures a seamless Web3 experience for both fans and artists – however, you can rest assured that the interface is as intuitive to use as any other app, as the complex mechanics of decentralisation are completely hidden from users.

In this way, you’re reaping the benefits of Web3 – such as data ownership, cross-platform compatibility, and decentralisation – without any technological gatekeeping. All in all, these features set the stage for a future where artists and fans collaborate within a thriving, decentralised digital economy that is, most importantly, artist- and fan-first.

As AmplifyWorld CEO Irfon Watkins sums it up, “Our partnership with Open Format marks an exciting step in transforming music engagement. By integrating their on-chain rewards tools, we’re empowering artists to reward fans meaningfully, creating thriving, connected communities.”

This is just the start of many exciting announcements to come… 👀